Consumer behavior; theory and application /

Bibliographic Details
Main Author:	Farley, John U.
Other Authors:	Howard, John A., Ring, L. Winston
Format:	Book
Language:	English
Published:	Boston : Allyn & Bacon, [1974]
Series:	Marketing Science Institute series.
Subjects:	Consumers. Consumers > Mathematical models. Motivation research (Marketing)

Description
Physical Description:	xiii, 274 pages : illustrations ; 24 cm.
Bibliography:	Bibliography: pages 263-271.