Consumer behavior in theory and in action /

Bibliographic Details
Main Author: Britt, Steuart Henderson, 1907-1979
Format: Book
Language:English
Published: New York : Wiley, [1970]
Series:Wiley marketing series.
Subjects:
Description
Physical Description:xxv, 499 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references.
ISBN:0471104825