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Cases in marketing : orientation, analysis, and problems /

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Bibliographic Details
Main Author: Greer, Thomas V.
Format: Book
Language:English
Published: New York : Macmillan, [1979]
Edition:2d ed.
Subjects:
Marketing > Case studies.
Description
Physical Description:xii, 347 pages ; 24 cm.
Bibliography:Includes bibliographical references.
ISBN:0023470305