Cover Image

New-product decisions ; an analytical approach /

Bibliographic Details
Main Author: Pessemier, Edgar A., 1922-
Format: Book
Language:English
Published: New York : McGraw-Hill, [1966]
Series:Perspectives in marketing series.
Subjects:
New products.
Description
Physical Description:x, 214 pages : illustrations, forms. ; 21 cm.
Bibliography:Bibliographical footnotes.