Cover Image

Developing new brands /

Bibliographic Details
Main Author: King, Stephen, 1931-2006
Format: Book
Language:English
Published: New York : Wiley, [1973]
Subjects:
New products.
Brand name products.
Description
Item Description:"A Halsted Press book."
Physical Description:viii, 184 pages : illustrations ; 23 cm.
Bibliography:Bibliography: pages 178-180.
ISBN:0470477873