APA (7th ed.) Citation

Karger, D. W. (1960). The new product: How to find, test, develop, cost, price, protect, advertise, and sell new products. Industrial Press.

Chicago Style (17th ed.) Citation

Karger, Delmar W. The New Product: How to Find, Test, Develop, Cost, Price, Protect, Advertise, and Sell New Products. New York: Industrial Press, 1960.

MLA (9th ed.) Citation

Karger, Delmar W. The New Product: How to Find, Test, Develop, Cost, Price, Protect, Advertise, and Sell New Products. Industrial Press, 1960.