APA (7th ed.) Citation

Hanan, M. (1965). The market orientation of R & D: A recommendation for minimizing new product risk. [American Management Association, Research and Development Division].

Chicago Style (17th ed.) Citation

Hanan, Mack. The Market Orientation of R & D: A Recommendation for Minimizing New Product Risk. [New York]: [American Management Association, Research and Development Division], 1965.

MLA (9th ed.) Citation

Hanan, Mack. The Market Orientation of R & D: A Recommendation for Minimizing New Product Risk. [American Management Association, Research and Development Division], 1965.