APA (7th ed.) Citation

Denver Research Institute, Mahar, J. F., & Coddington, D. C. (1961). New product development: Reducing the risk. [publisher not identified].

Chicago Style (17th ed.) Citation

Denver Research Institute, James F. Mahar, and Dean C. Coddington. New Product Development: Reducing the Risk. [Denver]: [publisher not identified], 1961.

MLA (9th ed.) Citation

Denver Research Institute, et al. New Product Development: Reducing the Risk. [publisher not identified], 1961.