APA (7th ed.) Citation

American Management Association & Bahm, J. F. (1959). Developing a product strategy: Planning, production, promotion. [publisher not identified].

Chicago Style (17th ed.) Citation

American Management Association and John F. Bahm. Developing a Product Strategy: Planning, Production, Promotion. New York: [publisher not identified], 1959.

MLA (9th ed.) Citation

American Management Association and John F. Bahm. Developing a Product Strategy: Planning, Production, Promotion. [publisher not identified], 1959.