World marketing; a multinational approach /

Bibliographic Details
Main Author:	Ryans, John K.
Other Authors:	Baker, James C.
Format:	Book
Language:	English
Published:	New York : Wiley, [1967]
Series:	Wiley marketing series.
Subjects:	International business enterprises. Market surveys.

Description
Physical Description:	xi, 391 pages : illustrations, maps. ; 24 cm.
Bibliography:	Includes bibliographies.