APA (7th ed.) Citation

Ryans, J. K., & Baker, J. C. (1967). World marketing; a multinational approach. Wiley.

Chicago Style (17th ed.) Citation

Ryans, John K., and James C. Baker. World Marketing; a Multinational Approach. New York: Wiley, 1967.

MLA (9th ed.) Citation

Ryans, John K., and James C. Baker. World Marketing; a Multinational Approach. Wiley, 1967.