Brand policy determination /

Branding : [brand strategy, design, and implementation of corporate and product identity] /
by: Vaid, Helen
Published: (2003)

Smart things to know about brands & branding /
by: Mariotti, John
Published: (1999)

The brand who cried "wolf" : deliver on your company's promise and create customers for life /
by: Deming, Scott
Published: (2007)

Branding : a key marketing tool /
Published: (1987)

Inclusive branding : the why and how of a holistic approach to brands /
by: Schmidt, Klaus, 1946-
Published: (2002)

Connective branding : building brand equity in a demanding world /
by: Fisher-Buttinger, Claudia
Published: (2008)

Brand sense : build powerful brands through touch, taste, smell, sight and sound /
by: Lindström, Martin, 1970-
Published: (2005)

Brands and branding /
Published: (2009)

The business of brands /
by: Miller, Jon, 1971-
Published: (2004)

Branding : from brief to finished solution /
Published: (2002)

Brands : meaning and value in media culture /
by: Arvidsson, Adam
Published: (2006)

Brands : meaning and value in media culture /
by: Arvidsson, Adam
Published: (2006)

Living brands : collaboration + innovation = customer fascination /
by: Nadeau, Raymond
Published: (2007)

The brand bubble : the looming crisis in brand value and how to avoid it /
by: Gerzema, John, 1961-
Published: (2008)

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview /
by: Neumeier, Marty
Published: (2003)

Journal of brand management.

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /
by: Aaker, David A.
Published: (2004)

Designing brand identity : an essential guide for the whole branding team /
by: Wheeler, Alina
Published: (2013)

The future of brands : twenty-five visions /
Published: (2000)

Before the brand : creating the unique DNA of an enduring brand identity /
by: Perry, Alycia
Published: (2003)

Brand storming : managing brands in the era of complexity /
by: Fioroni, Michele
Published: (2009)

Why Johnny can't brand : rediscovering the lost art of the big idea /
by: Schley, Bill
Published: (2005)

Brand immortality : how brands can live long and prosper /
by: Pringle, Hamish
Published: (2008)

The philosophy of branding : great philosophers think brands /
by: Braun, Thom, 1953-
Published: (2004)

The origin of brands : discover the natural laws of product innovation and business survival /
by: Ries, Al
Published: (2004)

Brand relations management : bridging the gap between brand promise and brand delivery /
by: Apéria, Tony
Published: (2004)

Beyond branding /
Published: (2003)

The economy of brands /
by: Lindemann, Jan
Published: (2010)

The global brand : how to create and develop lasting brand value in the world market /
by: Hollis, Nigel
Published: (2008)

Connective branding : building brand equity in a demanding world /
by: Fisher-Buttinger, Claudia
Published: (2008)

Branding governance : a participatory approach to the brand building process /
by: Ind, Nicholas
Published: (2007)

Global brand strategy : unlocking brand potential across countries, cultures and markets /
by: Van Gelder, Sicco, 1964-
Published: (2003)

The brutal truth about Asian branding : and how to break the vicious cycle /
by: Baladi, Joseph
Published: (2011)

Brand champions : how superheroes bring brands to life /
by: Buckingham, Ian P., 1967-
Published: (2011)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Published: (2005)

Brands : the logos of the global economy /
by: Lury, Celia
Published: (2004)