APA (7th ed.) Citation

American Management Association. General Management Division. (1968). Measuring and evaluating public relations activities. [American Management Association, General Management Division].

Chicago Style (17th ed.) Citation

American Management Association. General Management Division. Measuring and Evaluating Public Relations Activities. [New York]: [American Management Association, General Management Division], 1968.

MLA (9th ed.) Citation

American Management Association. General Management Division. Measuring and Evaluating Public Relations Activities. [American Management Association, General Management Division], 1968.