Cover Image

Risk taking and information handling in consumer behavior /

Bibliographic Details
Corporate Author: Harvard University. Graduate School of Business Administration
Other Authors: Cox, Donald F.
Format: Book
Language:English
Published: Boston : Division of Research, Graduate School of Business Administration, Harvard University, 1967.
Subjects:
Consumers.
Consumption (Economics)
Description
Item Description:Twenty four papers prepared under a research program conducted during the past 7 years at the Harvard Business School.
Physical Description:xiii, 667 pages ; 22 cm.
Bibliography:Bibliography: pages 641-667.