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Industrial marketing strategy /

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Bibliographic Details
Main Author: Webster, Frederick E.
Format: Book
Language:English
Published: New York : Wiley, [1979]
Series:Roland series on marketing management.
Subjects:
Marketing.
Marketing > Management.
Industrial procurement.
Description
Item Description:"A Ronald Press publication."
Physical Description:xvi, 279 pages ; 24 cm.
Bibliography:Includes bibliographies and index.
ISBN:0471048798