Cover Image

An inquiry into the application of the marketing concept to nine selected Texas daily newspapers /

Bibliographic Details
Main Author: Schick, C. Dennis (Cryl Dennis), 1937-
Format: Thesis Microform Book
Language:English
Published: [Place of publication not identified] : [publisher not identified] ; 1975.
Subjects:
Newspaper publishing > Texas.
Marketing.
Description
Item Description:Vita.
Microform.
Physical Description:vi, 179 leaves : illustrations ; 29 cm.
Bibliography:Bibliography: leaves 137-147.