Cover Image

Direct mail advertising & selling for retailers /

Bibliographic Details
Corporate Author: National Retail Merchants Association
Format: Book
Language:English
Published: New York, N.Y. : National Retail Merchants Association, [1978]
Subjects:
Advertising, Direct-mail.
Description
Item Description:"Direct mail glossary" ; pages 376-400.
Includes index.
Physical Description:v, 403 pages : illustrations ; 27 cm.