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Marketing research ; information systems and decision making /

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Bibliographic Details
Main Author: Uhl, Kenneth P.
Other Authors: Schoner, Bertram
Format: Book
Language:English
Published: New York : Wiley, [1968]
Series:Wiley marketing series.
Subjects:
Marketing research.
Description
Physical Description:xv, 538 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographies.
ISBN:0471895504