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Marketing research /

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Bibliographic Details
Main Author: Luck, David Johnston
Other Authors: Wales, Hugh G., Taylor, Donald A. (Donald Arthur), 1923-2006
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1974]
Edition:4th ed.
Subjects:
Marketing research.
Description
Physical Description:viii, 470 pages : illustrations ; 24 cm.
Bibliography:Bibliography: pages 453-462.
ISBN:0135575958