APA (7th ed.) Citation

Luck, D. J., Wales, H. G., & Taylor, D. A. (1974). Marketing research (4th ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Luck, David Johnston, Hugh G. Wales, and Donald A. Taylor. Marketing Research. 4th ed. Englewood Cliffs, N.J.: Prentice-Hall, 1974.

MLA (9th ed.) Citation

Luck, David Johnston, et al. Marketing Research. 4th ed. Prentice-Hall, 1974.