APA (7th ed.) Citation

Konrad, E., Erickson, R., & Babic, L. J. (1966). Marketing research: A management overview. American Management Association.

Chicago Style (17th ed.) Citation

Konrad, Evelyn, Rodney Erickson, and Louis J. Babic. Marketing Research: A Management Overview. New York: American Management Association, 1966.

MLA (9th ed.) Citation

Konrad, Evelyn, et al. Marketing Research: A Management Overview. American Management Association, 1966.