Marketing research : principles and readings /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cincinnati :
South-Western Pub. Co.,
[1966]
|
| Edition: | 2d ed. |
| Subjects: |
| Physical Description: | x, 662 pages : illustrations, map. |
|---|---|
| Bibliography: | Includes bibliographical references. |