APA (7th ed.) Citation

Holmes, P. M. (1966). Marketing research: Principles and readings (2d ed.). South-Western Pub. Co..

Chicago Style (17th ed.) Citation

Holmes, Parker M. Marketing Research: Principles and Readings. 2d ed. Cincinnati: South-Western Pub. Co., 1966.

MLA (9th ed.) Citation

Holmes, Parker M. Marketing Research: Principles and Readings. 2d ed. South-Western Pub. Co., 1966.