Evaluating marketing change ; an application of systems theory /

Bibliographic Details
Main Author:	Griggs, John E., 1941-
Corporate Author:	Michigan State University. Institute for International Business and Economic Development Studies
Format:	Book
Language:	English
Published:	East Lansing : Institute for International Business and Economic Development Studies, Michigan State University, 1970.
Series:	MSU international business and economic studies.
Subjects:	Marketing > Mathematical models.

Description
Physical Description:	xiv, 136 pages : illustrations ; 24 cm.
Bibliography:	Bibliography: pages [128]-131.