APA (7th ed.) Citation

Griggs, J. E. (1970). Evaluating marketing change: An application of systems theory. Institute for International Business and Economic Development Studies, Michigan State University.

Chicago Style (17th ed.) Citation

Griggs, John E. Evaluating Marketing Change: An Application of Systems Theory. East Lansing: Institute for International Business and Economic Development Studies, Michigan State University, 1970.

MLA (9th ed.) Citation

Griggs, John E. Evaluating Marketing Change: An Application of Systems Theory. Institute for International Business and Economic Development Studies, Michigan State University, 1970.