Cover Image

A manager's guide to marketing research ; survey of recent developments /

Bibliographic Details
Main Author: Green, Paul E.
Other Authors: Frank, Ronald Edward, 1933-
Format: Book
Language:English
Published: New York : Wiley, [1967]
Series:Manager's guide series.
Subjects:
Marketing research.
Description
Physical Description:185 pages : illustrations ; 22 cm.
Bibliography:Bibliography: pages 165-178.