Marketing models: quantitative and behavioral /

Bibliographic Details
Main Author:	Day, Ralph L.
Format:	Book
Language:	English
Published:	Scranton : International Textbook Co., [1964]
Series:	International's series in marketing.
Subjects:	Marketing > Mathematical models. Consumption (Economics)

Description
Physical Description:	xiv, 671 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographies.