Cover Image

Readings in the marketing research process /

Bibliographic Details
Main Author: Cox, Keith Kohn
Other Authors: Enis, Ben M.
Format: Book
Language:English
Published: Pacific Palisades, Calif. : Goodyear Pub. Co., [1973]
Subjects:
Marketing research.
Decision making.
Description
Item Description:Companion volume to the compilers' The marketing research process.
Physical Description:xiii, 400 pages ; 23 cm.
Bibliography:Includes bibliographical references.
ISBN:0876207786