APA (7th ed.) Citation

Cox, K. K., & Enis, B. M. (1973). Readings in the marketing research process. Goodyear Pub. Co..

Chicago Style (17th ed.) Citation

Cox, Keith Kohn, and Ben M. Enis. Readings in the Marketing Research Process. Pacific Palisades, Calif.: Goodyear Pub. Co., 1973.

MLA (9th ed.) Citation

Cox, Keith Kohn, and Ben M. Enis. Readings in the Marketing Research Process. Goodyear Pub. Co., 1973.