Marketing research; analysis and measurement /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London, New York :
McGraw-Hill,
[1973]
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| Subjects: |
| Physical Description: | ix, 308 pages ; 23 cm. |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 0070840105 |