APA (7th ed.) Citation

Boyd, H. W., & Westfall, R. L. (1972). Marketing research; text and cases (3d ed.). R.D. Irwin.

Chicago Style (17th ed.) Citation

Boyd, Harper W., and Ralph L. Westfall. Marketing Research; Text and Cases. 3d ed. Homewood, Ill.: R.D. Irwin, 1972.

MLA (9th ed.) Citation

Boyd, Harper W., and Ralph L. Westfall. Marketing Research; Text and Cases. 3d ed. R.D. Irwin, 1972.