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Marketing research ; text and cases /

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Bibliographic Details
Main Author: Boyd, Harper W.
Other Authors: Westfall, Ralph L.
Format: Book
Language:English
Published: Homewood, Ill : R.D. Irwin, 1964.
Edition:Rev. ed.
Subjects:
Marketing research.
Description
Physical Description:xvii, 791 pages : illustrations
Bibliography:Bibliographical footnotes.