Cover Image

Insights into consumer behavior /

Bibliographic Details
Main Author: Arndt, Johan
Corporate Author: Columbia Conference on Buyer Behavior
Format: Conference Proceeding Book
Language:English
Published: Boston : Allyn and Bacon, [1968]
Subjects:
Marketing research.
Consumers.
Description
Item Description:Based on the First Annual Columbia Conference on Buyer Behavior, 1967.
Physical Description:ix, 223 pages : illustrations ; 22 cm.
Bibliography:Includes bibliographical references.