The men who manage the brands you buy ; a candid report on the product management system, its functions and frustrations /

Journal of product and brand management.
Published: (1992)

Careers in brand management.
Published: (2011)

Careers in brand management.
Published: (2002)

The employer brand : bringing the best of brand management to people at work /
by: Barrow, Simon
Published: (2005)

Star brands : a brand manager's guide to build, manage & market brands /
by: Rogoll, Carolina
Published: (2015)

Handbook on brand and experience management /
Published: (2008)

Trademarks and brand management : selected annotations /
by: Hill, Conrad R.
Published: (1976)

The Strategy of Global Branding and Brand Equity /
by: Lee, Alvin (Lecturer in Strategic Marketing), et al.
Published: (2015)

Strategic brand management for B2B markets : a road map for organizational transformation /
by: Sarin, Sharad
Published: (2010)

Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing /
by: Lehu, Jean-Marc
Published: (2006)

The importance of being branded : an Irish perspective /
by: Fanning, John
Published: (2006)

The essential brand book : over 100 techniques to increase brand value /
by: Ellwood, Iain
Published: (2002)

The essential brand book : over 100 techniques to increase brand value /
by: Ellwood, Iain
Published: (2000)

Brand revolution : rethinking brand identity /
by: Sicard, Marie-Claude
Published: (2013)

Developing new products and repositioning mature brands : a risk-reduction system that produces investment alternatives /
by: Cafarelli, Eugene J., 1938-
Published: (1980)

Positioning the brand : an inside-out approach /
by: Riezebos, H. J., 1960-
Published: (2012)

BRANDS : a marketing game /
by: Chapman, Randall G.
Published: (1995)

The approaches to interdisciplinary research on brand management.
Published: (2020)

Brand positioning : strategies for competitive advantage /
by: Sengupta, Subroto
Published: (2005)

Product Manager's Survival Guide : Everything You Need to Know to Succeed as a Product Manager /
by: Haines, Steven
Published: (2013)

Vault.com career guide to marketing & brand management /
by: Goodman, Jen
Published: (1999)

Beyond the brand : why engaging the right customers is essential to winning in business /
by: Winsor, John, 1959-
Published: (2004)

A very short, fairly interesting and reasonably cheap book about brand management /
by: Beverland, Michael, et al.
Published: (2025)

Great American brands : the success formulas that made them famous /
by: Cleary, David Powers
Published: (1981)

Brand rewired : connecting intellectual property, branding, and creativity strategy /
by: Chasser, Anne H.
Published: (2010)

The Product Manager's Survival Guide : Everything You Need to Know to Succeed as a Product Manager, Second Edition /
by: Haines, Steven
Published: (2019)

Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships /
by: McEwen, William J.
Published: (2005)

Strategic brand management in the age of AI and disruption /
Published: (2025)

Product policy and management /
by: Baker, Michael J., 1935-
Published: (1976)

Managing product development /
Published: (1996)

Lifestyle brands : a guide to aspirational marketing /
by: Saviolo, Stefania
Published: (2013)

Managing new-product development /
by: Vincent, Geoff
Published: (1989)

Defending your brand : how smart companies use defensive strategy to deal with competitive attacks /
by: Calkins, Tim
Published: (2012)

Product planning and management /
by: Sachs, William S., 1919-2010
Published: (1981)

The product manager's handbook : the complete product management resource /
by: Gorchels, Linda
Published: (2000)

Brand growth barriers : identify, understand, and overcome them /
by: Kruger, Ralph
Published: (2013)