Marketing and the brand manager.

Careers in brand management.
Published: (2011)

Careers in brand management.
Published: (2002)

Star brands : a brand manager's guide to build, manage & market brands /
by: Rogoll, Carolina
Published: (2015)

The employer brand : bringing the best of brand management to people at work /
by: Barrow, Simon
Published: (2005)

BRANDS : a marketing game /
by: Chapman, Randall G.
Published: (1995)

Brand building and marketing in key emerging markets : a practitioner's guide to successful brand growth in China, India, Russia and Brazil /
by: Schaffmeister, Niklas
Published: (2015)

The Strategy of Global Branding and Brand Equity /
by: Lee, Alvin (Lecturer in Strategic Marketing), et al.
Published: (2015)

Vault.com career guide to marketing & brand management /
by: Goodman, Jen
Published: (1999)

Journal of product and brand management.
Published: (1992)

Handbook on brand and experience management /
Published: (2008)

Trademarks and brand management : selected annotations /
by: Hill, Conrad R.
Published: (1976)

Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing /
by: Lehu, Jean-Marc
Published: (2006)

The importance of being branded : an Irish perspective /
by: Fanning, John
Published: (2006)

The essential brand book : over 100 techniques to increase brand value /
by: Ellwood, Iain
Published: (2002)

The essential brand book : over 100 techniques to increase brand value /
by: Ellwood, Iain
Published: (2000)

Brand revolution : rethinking brand identity /
by: Sicard, Marie-Claude
Published: (2013)

The men who manage the brands you buy ; a candid report on the product management system, its functions and frustrations /
by: Payne, Richard A.
Published: (1971)

Positioning the brand : an inside-out approach /
by: Riezebos, H. J., 1960-
Published: (2012)

Lifestyle brands : a guide to aspirational marketing /
by: Saviolo, Stefania
Published: (2013)

A case for change, market segmentation and brand management /
by: Nalley, Michael, et al.
Published: (2021)

Brand positioning : strategies for competitive advantage /
by: Sengupta, Subroto
Published: (2005)

Beyond the brand : why engaging the right customers is essential to winning in business /
by: Winsor, John, 1959-
Published: (2004)

Great American brands : the success formulas that made them famous /
by: Cleary, David Powers
Published: (1981)

The approaches to interdisciplinary research on brand management.
Published: (2020)

Brand rewired : connecting intellectual property, branding, and creativity strategy /
by: Chasser, Anne H.
Published: (2010)

Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships /
by: McEwen, William J.
Published: (2005)

Warp-speed branding : the impact of technology on marketing /
by: Winkler, Agnieszka
Published: (1999)

Developing new products and repositioning mature brands : a risk-reduction system that produces investment alternatives /
by: Cafarelli, Eugene J., 1938-
Published: (1980)

Marketing revolution! : the radical new approach to transforming the business, the brand & the bottom line /
Published: (2005)

Defending your brand : how smart companies use defensive strategy to deal with competitive attacks /
by: Calkins, Tim
Published: (2012)

Brand growth barriers : identify, understand, and overcome them /
by: Kruger, Ralph
Published: (2013)

A very short, fairly interesting and reasonably cheap book about brand management /
by: Beverland, Michael, et al.
Published: (2025)

A master class in brand planning : the timeless works of Stephen King /
by: King, Stephen, 1931-2006
Published: (2007)

International brand management of Chinese companies : case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets /
by: Bell, Sandra
Published: (2008)

International brand management of Chinese companies : case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets /
by: Bell, Sandra
Published: (2008)

Retail marketing and branding : a definitive guide to maximizing ROI /
by: Perrey, Jesko
Published: (2013)