Acceptance of new food products by supermarkets /

Bibliographic Details
Main Author:	Borden, Neil H. (Neil Hopper), 1931-
Format:	Book
Language:	English
Published:	Boston : Division of Research, Graduate School of Business Administration, Harvard University, 1968.
Subjects:	New products > Case studies. Product management > Case studies. Supermarkets > United States > Case studies.

Description
Physical Description:	xi, 227 pages ; 22 cm.
Bibliography:	Bibliographical footnotes.