APA (7th ed.) Citation

Cherington, P. T. (1928). The consumer looks at advertising. Harper & brothers.

Chicago Style (17th ed.) Citation

Cherington, Paul Terry. The Consumer Looks at Advertising. New York, London: Harper & brothers, 1928.

MLA (9th ed.) Citation

Cherington, Paul Terry. The Consumer Looks at Advertising. Harper & brothers, 1928.