APA (7th ed.) Citation

Calkins, E. E. (1915). The business of advertising. D. Appleton and company.

Chicago Style (17th ed.) Citation

Calkins, Earnest Elmo. The Business of Advertising. New York, London: D. Appleton and company, 1915.

MLA (9th ed.) Citation

Calkins, Earnest Elmo. The Business of Advertising. D. Appleton and company, 1915.