APA (7th ed.) Citation

Calkins, E. E., & Holden, R. (1905). Modern advertising. D. Appleton and Company.

Chicago Style (17th ed.) Citation

Calkins, Earnest Elmo, and Ralph Holden. Modern Advertising. New York: D. Appleton and Company, 1905.

MLA (9th ed.) Citation

Calkins, Earnest Elmo, and Ralph Holden. Modern Advertising. D. Appleton and Company, 1905.