The management of promotion ; consumer behavior and demand stimulation /

Bibliographic Details
Main Author:	Brink, Edward Loren, 1918-
Other Authors:	Kelley, William Thomas, 1917-
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice-Hall, [1963]
Subjects:	Advertising.

Description
Physical Description:	417 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliography.