Advertising management ; selected readings /

Advertising & promotion management : a manager's guide to theory & practice /
by: Farris, Paul W.
Published: (1983)

The role of advertising ; a book of readings /
Published: (1960)

Advertising : a decision-making approach /
by: Patti, Charles H.
Published: (1988)

The New world of advertising /
Published: (1975)

Basic advertising /
by: Jugenheimer, Donald W.
Published: (1980)

Advertising media /
by: Jugenheimer, Donald W.
Published: (1980)

Advertising : a cultural economy /
by: McFall, Elizabeth Rose
Published: (2004)

Riskfree advertising : how to come close to it /
by: Wademan, Victor, 1939-
Published: (1977)

Advertising /
by: Longman, Kenneth A.
Published: (1971)

Advertising /
by: Doremus, William Lohr, 1907-
Published: (1964)

Advertising /
by: Weilbacher, William M.
Published: (1984)

Advertising /
by: Wright, Ray
Published: (1999)

Advertising in society : classic and contemporary readings on advertising's role in society /
by: Hovland, Roxanne, 1957-
Published: (1989)

Decoding advertisements : ideology and meaning in advertising /
by: Williamson, Judith, 1954-
Published: (1978)

Decoding advertisements : ideology and meaning in advertising /
by: Williamson, Judith

Advertising ; a new approach /
by: Taplin, Walter
Published: (1963)

Advertising : a new approach.
by: Taplin, Walter
Published: (1960)

Defining advertising goals for measured advertising results /
Published: (1961)

Advertising and competition ; theory, measurement, fact /
by: Ferguson, James Milton
Published: (1974)

The economics of advertising.
by: Schmalensee, Richard
Published: (1972)

Advertising research /
by: White, Percival, 1887-1970
Published: (1927)

The fundamentals of advertising /
by: Wilmshurst, John
Published: (1999)

Strategy in advertising.
by: Bogart, Leo
Published: (1967)

Advertising and the public /
by: Harris, Ralph
Published: (1962)

Modern advertising /
by: Calkins, Earnest Elmo, 1868-1964
Published: (1905)

The dynamics of advertising /
by: Richards, Barry
Published: (2000)

Advertising principles /
by: Starch, Daniel, 1883-
Published: (1978)

Advertising and the community /
Published: (1968)

The business of advertising /
by: Calkins, Earnest Elmo, 1868-1964
Published: (1915)

Principles of advertising /
by: Starch, Daniel, 1883-
Published: (1923)

Economics of advertising /
by: Vaile, Roland S. (Roland Snow), 1889-
Published: (1927)

Contemporary advertising /
by: Arens, William F.
Published: (1999)

Advertising ; its cultural and political effects /
by: Buzzi, Giancarlo
Published: (1968)

Practitioners' conceptions of the advertising process : an initial look /
by: Courtney, Alice E.
Published: (1970)

The future of advertising : new media, new clients, new consumers in the post-television age /
by: Cappo, Joe
Published: (2003)

Frontiers of advertising theory and research ; a symposium honoring C. H. Sandage /
Published: (1972)