Cover Image

Strategy in advertising.

Bibliographic Details
Main Author: Bogart, Leo
Format: Book
Language:English
Published: New York : Harcourt, Brace & World, [1967]
Series:Harbrace series in business and economics.
Subjects:
Advertising.
Description
Physical Description:ix, 336 pages : illustrations ; 24 cm.
Bibliography:"Bibliography, a guide to further reading and inquiry" : pages 322-327. Bibliographical footnotes.