| Tag |
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Second Indicator |
Subfields |
| LEADER |
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| 001 |
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| 008 |
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| 010 |
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|a 67028727
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|a (OCoLC)00242871
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| 035 |
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| 049 |
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|a TXAM
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|a HF5438
|b .P78
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| 082 |
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|
|a 658.8/2/0182
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| 245 |
0 |
0 |
|a Promotional decisions using mathematical models /
|c Prepared under the direction of Patrick J. Robinson. Contributing authors: James C. Becknell, Jr. [and others].
|
| 264 |
|
1 |
|a Boston :
|b Allyn and Bacon,
|c [1967]
|
| 300 |
|
|
|a xvi, 330 pages :
|b illustrations ;
|c 24 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
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| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 490 |
1 |
|
|a Marketing Science Institute series
|
| 504 |
|
|
|a Includes bibliographies.
|
| 650 |
|
0 |
|a Sales promotion
|x Mathematical models.
|
| 700 |
1 |
|
|a Robinson, Patrick J.
|
| 700 |
1 |
|
|a Becknell, James C.
|
| 710 |
2 |
|
|a Marketing Science Institute.
|
| 830 |
|
0 |
|a Marketing Science Institute series.
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| 999 |
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|a Texas A&M University
|b Rellis Campus
|c Joint Library Facility
|d Remote Storage
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|h Library of Congress classification
|i unmediated -- volume
|m A14802800411
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| 998 |
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|a HF5438 .P78
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