Promotional decisions using mathematical models /

Bibliographic Details
Corporate Author: Marketing Science Institute
Other Authors: Robinson, Patrick J., Becknell, James C.
Format: Book
Language:English
Published: Boston : Allyn and Bacon, [1967]
Series:Marketing Science Institute series.
Subjects:

MARC

Tag First Indicator Second Indicator Subfields
LEADER 00000cam a22000001 4500
001 in00000214830
005 20151009060607.0
008 711007s1967 maua b 00000 eng d
010 |a  67028727  
035 |a (OCoLC)00242871 
035 |9 AAX4011AM 
040 |a DLC  |c DLC  |d TXA  |d UtOrBLW 
049 |a TXAM  |c [481162] 
050 0 0 |a HF5438  |b .P78 
082 0 |a 658.8/2/0182 
245 0 0 |a Promotional decisions using mathematical models /  |c Prepared under the direction of Patrick J. Robinson. Contributing authors: James C. Becknell, Jr. [and others]. 
264 1 |a Boston :  |b Allyn and Bacon,  |c [1967] 
300 |a xvi, 330 pages :  |b illustrations ;  |c 24 cm. 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
490 1 |a Marketing Science Institute series 
504 |a Includes bibliographies. 
650 0 |a Sales promotion  |x Mathematical models. 
700 1 |a Robinson, Patrick J. 
700 1 |a Becknell, James C. 
710 2 |a Marketing Science Institute. 
830 0 |a Marketing Science Institute series. 
999 |a MARS 
999 f f |s 765b0bb3-7dfe-3636-9131-3e2bcc7b6bf8  |i 6d4305d7-ee05-3842-b715-2494df332fb4  |t 0 
952 f f |p ric  |a Texas A&M University  |b Rellis Campus  |c Joint Library Facility  |d Remote Storage  |t 0  |e HF5438 .P78  |h Library of Congress classification  |i unmediated -- volume  |m A14802800411 
998 f f |a HF5438 .P78  |t 0  |l Remote Storage