Promotional decisions using mathematical models /

Bibliographic Details
Corporate Author:	Marketing Science Institute
Other Authors:	Robinson, Patrick J., Becknell, James C.
Format:	Book
Language:	English
Published:	Boston : Allyn and Bacon, [1967]
Series:	Marketing Science Institute series.
Subjects:	Sales promotion > Mathematical models.

Description
Physical Description:	xvi, 330 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographies.