Sales promotion and modern merchandising /

Bibliographic Details
Main Author:	Luick, John F.
Other Authors:	Ziegler, William Lee
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, [1968]
Series:	Perspectives in marketing series.
Subjects:	Sales promotion. Merchandising.

Description
Physical Description:	xi, 134 pages : illustrations ; 21 cm.
Bibliography:	Includes bibliographies.