Encyclopedia of advertising; an encyclopedia containing more than 1100 entries relating to advertising, marketing, publishing, law, research, public relations, publicity and the graphic arts ...

Bibliographic Details
Main Author: Graham, Irvin, 1912-
Format: Book
Language:English
Published: New York, Fairchild Publications [1969]
Edition:2d ed.
Subjects:
Description
Physical Description:xiii, 494 p. illus. 25 cm.