APA (7th ed.) Citation

Graham, I. (1969). Encyclopedia of advertising: An encyclopedia containing more than 1100 entries relating to advertising, marketing, publishing, law, research, public relations, publicity and the graphic arts .. (2d ed.). Fairchild Publications.

Chicago Style (17th ed.) Citation

Graham, Irvin. Encyclopedia of Advertising: An Encyclopedia Containing More than 1100 Entries Relating to Advertising, Marketing, Publishing, Law, Research, Public Relations, Publicity and the Graphic Arts .. 2d ed. New York: Fairchild Publications, 1969.

MLA (9th ed.) Citation

Graham, Irvin. Encyclopedia of Advertising: An Encyclopedia Containing More than 1100 Entries Relating to Advertising, Marketing, Publishing, Law, Research, Public Relations, Publicity and the Graphic Arts .. 2d ed. Fairchild Publications, 1969.