APA (7th ed.) Citation

Ayer Press. (1972). Ayer glossary of advertising and related terms. [publisher not identified].

Chicago Style (17th ed.) Citation

Ayer Press. Ayer Glossary of Advertising and Related Terms. Philadelphia: [publisher not identified], 1972.

MLA (9th ed.) Citation

Ayer Press. Ayer Glossary of Advertising and Related Terms. [publisher not identified], 1972.

Warning: These citations may not always be 100% accurate.