APA (7th ed.) Citation

Kernan, J. B., Dommermuth, W. P., & Sommers, M. S. (1970). Promotion: An introductory analysis. McGraw-Hill.

Chicago Style (17th ed.) Citation

Kernan, Jerome B., William P. Dommermuth, and Montrose S. Sommers. Promotion: An Introductory Analysis. New York: McGraw-Hill, 1970.

MLA (9th ed.) Citation

Kernan, Jerome B., et al. Promotion: An Introductory Analysis. McGraw-Hill, 1970.