American Management Association. Packaging Division. (1964). The package: Key component of marketing strategy, developikng the package to strengthen merchandising, to supplement advertising, and to promote the corporate image. [publisher not identified].
Chicago Style (17th ed.) CitationAmerican Management Association. Packaging Division. The Package: Key Component of Marketing Strategy, Developikng the Package to Strengthen Merchandising, to Supplement Advertising, and to Promote the Corporate Image. [New York]: [publisher not identified], 1964.
MLA (9th ed.) CitationAmerican Management Association. Packaging Division. The Package: Key Component of Marketing Strategy, Developikng the Package to Strengthen Merchandising, to Supplement Advertising, and to Promote the Corporate Image. [publisher not identified], 1964.